Website Privacy Policy

We ask that you read this website privacy policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

This website privacy policy is divided into the following sections:

  • Who we are
  • Our website
  • Our collection and use of your personal information
  • Transfer of your information out of the UK and EEA
  • Cookies and similar technologies
  • Marketing
  • Your rights
  • Keeping your personal information secure
  • How to complain
  • Changes to this website privacy policy
  • How to contact us
  • Do you need extra help?

Who we are

This website is operated by The Avenue Ultrasound Ltd, trading as The Avenue Ultrasound, a company registered in England and Wales under company registration 16128783 and whose registered address is 24 The Avenue, Alwoodley, Leeds, LS17 7BE. We are business that provides a booking service for patients seeking specialist ultrasound diagnostic scanning services. For more information see https://www.theavenueultrasound.co.uk/aboutus/

We collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union and the United Kingdom and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

Our website

This privacy policy relates to your use of our website, https://www.theavenueultrasound.co.uk/ only.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other third party websites, please consult their privacy policies as appropriate

Our collection and use of your personal information

We collect personal information about you when you access our website, register with us, contact us, send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website.

We collect this personal information from you either directly, such as when you register with us, contact us or purchase products or services via our website or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).

We may also collect personal information about you from other sources.

The personal information we collect about you depends on the particular activities carried out through our website. This information includes:

  • your name, address and contact details
  • date of birth
  • bank account and payment details
  • details of any feedback you give us by phone, email, post or via social media
  • information about the services we provide to you
  • your account details, such as username, login details

We may use this personal information to:

  • create and manage your account with us
  • verify your identity
  • provide goods and services to you
  • customise our website and its content to your particular preferences
  • notify you of any changes to our website or to our services that may affect you
  • improve our services

This website is not intended for use by children and we do not knowingly collect or use personal information relating to children. Any services required by any person under 16 and where that persons personal information is shared with us, that information provided must be obtained and provided to us by an authorised adult/representative, guardian or parent with the appropriate consent. If you are aged 16 or under and using this service yourself‚ you must get your parent/guardian’s permission beforehand whenever you provide us with personal information.

Our legal basis for processing your personal information

When we use your personal information we are required to have a legal basis for doing so. There are various different legal bases on which we may rely, depending on what personal information we process and why.

The legal bases we may rely on include:

  • consent: where you have given us clear consent for us to process your personal information for a specific purpose
  • contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
  • legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
  • legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests)

Who we share your personal information with

We may routinely share categories of personal data with:

  • our organisations and contacts;
  • affiliates of The Avenue Ultrasound and any of its group of companies;
  • third party business partners that support and help our business carry out its day to day functions and services, such as our suppliers, content and other partners, vendors and subcontractors, analytics providers, advertising and marketing agencies, credit agencies, and other third parties we engage;
  • third parties to market their products or services to you.
  • third party customers and users where the Services and content includes your personal information, such as when we aggregate information from various public and private sources to create listings, reports, profiles, and directories (like property directories), in which this content may be made available to all users of those Services. Under some local privacy laws, this may constitute a “sale” of personal information;
  • with governmental agencies and third parties involved in our sale or purchase of a business or assets, including in connection with a merger, divestiture, restructuring, reorganisation, bankruptcy, liquidation, dissolution, or other disposition of assets.
  • with law enforcement, government agencies, or other third parties in order to comply with any law, court order, legal request, or other legal process, as well as to enforce our agreements or protect the rights, property, or safety of our business, employees, customers, or others (including for the purposes of cybersecurity, fraud protection, and credit risk reduction);
  • with others when necessary to fulfil your consents or to follow your instructions. 

This data sharing may used to enable us to carry out aspects of our business.

Some of those third party recipients may be based outside the United Kingdom and European Economic Area. Please contact us for further information including on how we safeguard your personal data when this occurs.

We will share personal information with law enforcement or other authorities if required by applicable law.

Cookies and other tracking technologies

Marketing

We would like to send you information about products and services, competitions and special offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call.

We may also share your information with selected third parties so that they may send you information about their products and/or services.

We will only ask whether you would like us and other businessesto send you marketing messages when you tick the relevant boxes when you insert details.

If you have previously agreed to being contacted in this way, you can unsubscribe at any time by:

—contacting us at [email protected] 

It may take up to 30 days for this to take place.

For more information on your rights in relation to marketing, see ‘Your rights’ below.

Your rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal information concerning you in certain situations
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal information concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • email, call or write to us;
  • let us have enough information to identify you (eg account number, user name, registration details, patient/Avenue ID)
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know the information to which your request relates including any account or reference numbers, if you have them.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in a European Economic Area state or in the United Kingdom if you work, normally live or if any alleged infringement of data protection laws occurred in the relevant state. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

Changes to this website privacy policy

This website privacy policy was published on 31 January 2025 and last updated on 31 January 2025.

We may change this website privacy policy from time to time, when we do we will inform you via [insert mechanism for informing the data subject of changes to the policy].

How to contact us

Please contact us if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact us, please send an email to [email protected],uk or write to us at 24 The Avenue, Alwoodley, Leeds, LS17 7BE.

Do you need extra help?

If you would like this website privacy policy in another format (for example: audio, large print, braille) please contact us (see ‘How to contact us’ above).

Which Cookies do we use?

* Google Analytics

Google Analytics use Cookies to remember which web pages you visit and what you have done on previous pages or previous visits to our website. No personal information is collected by Google Analytics and all information collected is stored safely and securely to prevent unlawful third-party access.We use Google Analytics to measure how you are interacting with the Website to ensure that we help you get the best out of the Website.Further information on Google Analytics can be found on: https://www.google.com/analytics/learn/privacy.html

We use a session cookie so that we can track the people who visit the various areas of our website; The only information stored on the user’s computer is a session ID which comprises of alphanumeric characters.